March 02, 2009

The Oscar Goes To ...

... Inspiration Corporation!

Airing during the 81st Annual Academy Awards (aka Oscar's), the following vid is a snipet of the Inspiration Cafe's mission starring its founder, Lisa Nigro. Lisa's story of founding Inspiration Cafe was selected from 2,300 entrants as part of a True North brand contest hosted by Frito-Lay. The reward: a 60-second commercial directed by Helen Hunt and a 25,000 grant to Inspiration Corporation. Congratulations!


To the director: thank you for showcasing all that can be great in humanity through my city.

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